Jollibee appealed to Gen Z for its sauciest product ever. We discovered a member of KATSEYE was a fan of ours. So we joined the band and created an entire campaign around them, with digital video, social and merch. The KATSEYE SPECIAL KBBQ sold out nationwide within 72 hours. Engagement: 38 million views and over 3.5 billion impressions. The brand's social following surged 350%, and overall Jollibee sales increased by 22%.